Namak Magazine - The Namak Advantage

Thank you for your interest in advertising with us.

We connect advertisers to an affluent, responsive reader base that is inaccessible through "traditional" Persian publications or the mainstream media.

Namak offers many advertising options… Display ads are available in all sizes from 1/8 page to two-page spreads. We also offer a more affordable classified section called “People’s Pages”, which is specifically designed for private parties or small business to make announcements or promote events, products and services.

In all cases, we will work with you on your campaign, ensuring you have beautiful, effective, cost-conscious ads that position your business in the best possible light.

Our first two issues received rave reviews. With 10,500 printed copies and an estimated pass-along rate of 4.3 readers per copy, Namak hits a targeted audience of more than 45,000 potential customers for our advertisers. And since we publish quarterly, ads printed in Namak have a shelf life of 3 months. As an added bonus, we include free banner ads on our website for companies advertising in any of our first four issues.

The community is buzzing with excitement about Namak. We’ve received hundreds of letters of congratulations and support from across the country. Our Los Angeles launch party was a huge success with 450 guests in attendance, including several notable celebrities. This site has served more than 47,000 pages to 6800 unique visitors in just a few months of operation. And we’re about to launch new features that will generate even greater traffic.

We appreciate your consideration and stand by to answer any questions.

Some common advertiser questions are listed below.
You can find more Frequently Asked Questions (FAQs) here.

In what language do you print?
The entire magazine is presented in English, though there are some references to Persian words. In most cases, Persian words are defined within the scope of the article or as a footnote.

How often do you print?
We currently publish quarterly but plan on printing monthly within two years.

What’s your circulation?
We print a minimum of 10,000 copies per issue and have a projected pass-along rate of 4.3 readers per copy. That’s 43,000 total readers.

Who is your typical reader?
Namak is written for second generation Iranian immigrants. These are individuals with a complex identity. They possess a unique mix of Eastern and Western values. They’re affluent, highly educated, modern and forward-thinking. Please see our Demographics page.

Where are you distributed?
Our primary market is Southern California (the San Fernando Valley, Glendale, Los Angeles, Orange County, San Diego), followed by the Bay Area (San Jose, San Francisco, Sacramento, Davis). We also distribute in New York, Chicago, Washington DC, Dallas, Houston, Atlanta and other metropolitan areas with significant Iranian-American populations.

What topics do you cover?
We cover cultural, lifestyle and entertainment issues such as film, fashion, music, health, relationships, technology, the arts, literature and more. We profile prominent artists, musicians, community and business leaders, and other extraordinary people with inspiring stories. Namak is a non-political, non-religious publication.

What’s your Mission?
Namak aims to invigorate, entertain, educate and unite the Persian community. We celebrate a rich cultural tradition and its modern iterations throughout the Iranian Diaspora. We provide positive images of Iranians
(so rare in mainstream media) and give voice to a community whose concerns have gone largely unaddressed.

What makes Namak special?
Our passion carries through in all areas from writing, designing and photography to production, distribution and customer service. We pride ourselves on quality. Everything we do is measured to see how it gives our readers and advertisers an edge over non-readers and non-advertisers. We’re committed to being an indispensible part of the community, and realize that requires extreme creativity and an unwavering dedication to excellence. Furthermore, we pride ourselves on journalistic integrity and take extreme measures to ensure accuracy and the highest editorial standards.

Why should I advertise?
It works! Your goal is to draw new customers and develop brand recognition. Even without multiple insertion discounts, a full page ad in Namak introduces your business to a lucrative, targeted customer base at only 3¢ per person. With discounts, that rate drops to as little as 2.6¢ per person! No where else can you reach an affluent, responsive pool of potential customers for so little investment. With the added value of free banner ads, the long shelf life of a quarterly magazine, and our glossy, high profile image, Namak gives you the biggest bang for your advertising dollar.